Welcome
CAN YOU HELP ME RAISE £400,000 FOR CHARITY?
CAN YOU HELP ME PROVE THAT SOCIAL NETWORKING WORKS FOR BUSINESS?
If you want to get involved in one of the biggest social networking experiments in the UK, you could:
Buy the book it’s only £4.99 (read more about it here)

Buy now and have it delivered immediately as a pdf file to read or print.
Find out how the money is spent and the charities it’s supporting
You could also:
Encourage friends, relatives, colleagues and associates to buy the book too.
Add it to your status updates, twitter, blog or website.
Become an affiliate earn money yourself AND pass the book along to people you think may benefit from reading it
Perhaps you could also help me reach a wider network of people who could be doing it better. Email me if you can help, I’d love to hear from you.
LinkedIn now has over 50 millions members, based in over 200 countries around the world. According to the website, there is a new member joining the LinkedIn community every second and over 25,000,000 of those members are outside the United States.
It is considered THE interconnected network of experienced business people and professionals from around the world who represent over 170 industries between them.
Through this goliath of social networks you can find, be introduced to, collaborate and work with qualified, experienced and knowledgable professionals worldwide. This opportunity means that YOU can drive YOUR goals and business forward more quickly and easily than ever before.
““It is great to have met Linda who has so much value knowledge of on-line networking - I have been in business for a few years and while I have always valued the benefits of networking had I realised I needed to up skill to keep up with contacts and potential customers. The tips from Lindas newsletter, webinars and ebook are presented in a way that is easy to understand - I am confident now that I can master all this. Thank you Linda!”
by Alisoun Mackenzie
It’s all about YOU!
Yes really, personal branding is guess what ….. all about YOU! Ok, so you realise that or you probably wouldn’t be reading this blog post would you? But do you really know who you are? No really, who are you, who is the person that you are showing on LinkedIn for instance?
The reason for the questions above is because I come across so many people who don’t really know who they are and as a result are not really doing themselves any favours when it comes to putting a profile together. So where do you start? Well, you could start with the present. The reason for this is because it is the present that matters when it comes to a personal brand, of course what you have done in the past and the vast amount of experience you have had matters a huge amount, but it matters because it informs the present. In other words, you probably wouldn’t be doing what you are doing now without having gone through your past experiences, even if you jumped ship into a completely different career.
How this translates online means that your summary reflects your CURRENT STATE – the things you are interested in, what motivates you, what drives you, your goals, dreams and aspiration NOW. It also should reflect the successes you have already achieved as well as those you are hoping to achieve in the short to medium term.
Don’t forget those all important key words too, you know the ones that reflect the expertise you have, that you draw on everyday in order to undertake the role you now have …. At the same time don’t dismiss your past experience, just because it was a different career path, it has never been truer than today to say that all of your experience is relevant, but only in context of how it is used now.
Once you realise that LinkedIn is not just another online CV storage facility, but a real, live thriving community that can help you to achieve your goals you’ll start to value the person you are today, and not the person you were five, ten or even twenty years ago. It is the present that matters, but your present is built on the experiences of your past!
LinkedIn Made Easy, the ebook that accompanies this website, is full of hints and tips to help you make the most of the opportunity that is the LinkedIn community, you can buy it now, for just £4.99.